B2B Council

Council Members

Co-Chair

Jeff Lancaster

Agency Lead, North America
LinkedIn Technology Canada Inc

Member

Dhaval Vediya

Senior Manager - Marketing
CIBC - Canadian Imperial Bank of Commerce

Member

Janine Allen

President
Kaiser Lachance Communications

Member

Robert Wyatt

Business Services Director
Optima Communications International Inc.

Member

Steve Lendt

Director Engagement & Analytics
Motum B2B

Member

David Kavanagh

Head of Marketing Technology
BMO Bank of Montreal

Member

Ashmita Tailor

Director, Integrated Marketing
Microsoft Canada

Member

Julija Noskova

Vice President, Marketing
Softchoice

Member

Nancy Renata Mancini

Principal Consultant
Marcom Blueprints Inc.

Member

Cynthia Steele

VP, Client Strategy
Reprise Digital

Member

Karen Nguyen

Director, Small Business Marketing
Rogers Communications Canada Inc.

Member

Jay Badiani

Portfolio Marketing Executive
IBM Canada

Member

Articles Authored by Council

Marketing during the pandemic: Insights from the CMA B2B Council

While Covid-19 is having an impact on everyone, new global research [1] on how the pandemic is affecting marketing indicates that, compared to B2C marketers, their B2B counterparts: Are experi...

Top tips for remote media interviews

With the shift towards more remote work during COVID-19, members of the media are increasingly relying on virtual interviews through platforms such as Skype and Zoom, as well as live or pre-recorded ...

Hear what leading B2B experts have to say about B2B Marketing!

Hear from leading B2B thought leaders about some key topics in B2B Marketing and learn more at our upcoming CMAb2b event covering everything from trends, technology tools, content marketing and sales ...

Make Business to Business Marketing More Human

As technology and automation in B2B marketing grows, there are increasing calls to make B2B marketing more human. This happens to be the theme of CMA's B2B Council, roughly translated as...

In Marketing a Service Business, Consider Three Additional Ps

The Big Idea: The traditional go-to-market strategy has commonly included, as its cornerstone, the 4Ps of marketing – product, price, place and promotion.&nbs...

Holiday planning for the content marketer: Your blueprint for success!

We all have personal calendars to contend with, especially at this time of year. We double-book social events and try to balance that with overloaded work schedules that leave us wishing there was mo...