Brand Council
Council Members
Articles Authored by Council
The Story Behind CMA’s Agency Search Initiative
Agency search is a hot topic. It is for agencies anyway. But an effective and fair process is also important for clients and the Canadian marketing industry overall. Considering how closely marketing...
Read MoreMeasuring The Brand Relationship: Science, Value and Perception
By Diana Conconi of CMA's Branding & Strategic Planning Council and David Wood Marketers continually wrestle with determining the most effective ways to measure brand value and the influence...
Read MoreEncouraging X-functional brand ownership
Many organizations face the challenge of determining which department within a company actually owns the brand. However, this common struggle may be missing the point. Having senior leaders that suppo...
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