Martech Council

Council Members

Co-Chair

Luxy Thuraisingam

Vice President, Marketing
Cisco Canada

Co-Chair

Geoff Linton

Chief Strategy and Analytics Officer
Inbox Marketer a Trendline Company

Member

Magdalena Pandiloska

Marketing leader, Digital Strategist
Microsoft Canada

Member

Vera Cvetkovic

VP Solutions
MediaMonks Toronto Limited

Member

Irene Beninato

Senior Manager, Digital Customer Engagement

Member

Michael Annett

Strategic Account Executive
Salesforce

Member

Patrick McQuaid

VP Marketing Technology, Analytics & Insights
TD Bank Group

Member

Paul Lacap

Director, Digital Strategy & Engagement
University of Manitoba

Articles Authored by Council

Demystifying the Martech Stack, Part 1: The Evaluation Process

This is the first part in a series called “Demystifying the Martech Stack” designed to help marketeters choose martech solutions that are the right fit for their objectives. Everyone kno...

Exclusive Breakfast Brings Marketing Operations and Martech Into Focus

March 5th saw an exclusive gathering of marketing technology (Martech) professionals in Toronto looking to bridge the gap between marketing strategy and digital marketing technologies. Hosted at the ...

Learning MarTech: An Inventory of Resources to Advance Your Knowledge

Anyone who has tried to learn about marketing technology (MarTech) knows that it's not something you can just jump right into. The complicated landscape of MarTech has seemingly separated from the re...

Is “Martech” a Noun or a Verb? Two Mindsets to Consider

The marketing industry is undergoing massive transformation. One of the hottest topics in marketing right now is martech, where the vendor landscape ballooned from 1,500 vendors in 2014 to 7,000 in 2...