Media Council

Council Members

Co-Chair

Chloé Boissonnault

Director General, Communications-Marketing
Bell Media

Member

Mary Kreuk

Executive Director, Sales & Marketing
Canadian Broadcasting Corporation

Member

Ishma Alexander-Huet

VP, Client Advice & Management
Initiative Media Canada, Inc.

Member

James Hannah

Group Director, Advertising Cloud
Adobe Canada

Member

Penny Hicks

Managing Director, Client Partnerships
The Globe and Mail

Member

Peter Boggs

SVP and Practice Leader
Environics Analytics

Member

Erika Lang

Director, National and Multi-Market Sales
Metroland Media Group

Member

Julie Unsworth

Director, Corporate Marketing
Walmart Canada Corp.

Member

Noah Vardon

VP National Media Lead- The Greenhouse Team
Cossette Media

Member

Jamie Gargatsougias

Head of Brand, YouTube Strategy
Google Inc.

Articles Authored by Council

Media Has a Systemic Talent Issue Pt. 1

Part 1: Thoughts from the CMA’s Media Council Talent in media needs to be different and adaptable. We are at the centre of the most investment for marketing dollars, yet the talent we are attra...

Cross Media Measurement: A unicorn in the making?

The topic of Cross Media Measurement (CMM) is not new, and judging by conversations with senior media executives, it is not going away anytime soon. While the media industry is not necessarily known ...

What the future holds for media: Insights from the CMA Media Council

There are a variety of scenarios that may play out ahead when it comes to the media industry. The CMA Media Council, comprised of buyers, planners, media producers, platforms and other industry leade...

How is media impacted by COVID-19? Insights from the CMA Media Council

Times are changing, and they are changing quickly. In our monthly meetings, the CMA Media Council dedicates time to discuss pressing issues. In this week’s meeting, we addressed the topic on ev...

Media Has a Systemic Talent Issue Pt. 2

Part 2: Thoughts from the CMA’s Media Council This is the second of two articles that summarize the CMA Media Council’s discussion about how to address the systemic talent issue that medi...