Marketing to Children & Teenagers
Special attention needs to be given to the sensitive issues surrounding marketing to children and to teenagers.
Sections K and L of the Canadian Marketing Code of Ethics and Standards provide marketers with clear guidance on appropriate business
practices when marketing to these demographic groups.
CMA Resources and Initiatives
- Marketing to Children & Teenagers (Member Only)
- CMA Submission: Response to Bill S-228, An Act to amend the Food and Drugs Act (prohibiting food and beverage marketing directed at children)