Not-For-Profit Council
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Council Members
Articles Authored by Council
Unexpected partnerships lead to spectacular results
When marketers analyze the strength of a brand, we often focus our attention on determining who our competition is and the value propositions that differentiate us. In times of economic uncertainty, ...
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Fighting poverty amidst coronavirus requires unity for recovery
Perhaps COVID-19 has reminded many of us about the urgent need to put ourselves out there, to get involved, no matter the circumstances. World Vision teams are currently among the front-line workers ...
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How do you reach consumers and donors during a pandemic?
Representatives of the CMA's Not-for-Profit and Brand Councils recently had a conversation about how brands and not-for-profits can adjust to the pandemic as we think about the rest of 2020. He...
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Taking a look at cause marketing: Principles and keys to success
What is cause marketing? Since the COVID-19 crisis began, we have heard near-daily announcements of corporate philanthropy directed to support various causes: health care, food banks, mental health, ...
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How an art museum became a challenger brand
In an era of cultural distrust of the “big,” consumers are experiencing a renewed interest in the “small.” Some brands are creatively adapting to this shift by presenting them...
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Measuring Impact and Social Return on Investment
We are all trying to make an impact. We want the people we serve, the issues we tackle and the communities we build to be better because of our efforts. You know your program or initiative is having ...
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