Brand Council
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Council Members
Articles Authored by Council
The Story Behind CMA’s Agency Search Initiative
Agency search is a hot topic. It is for agencies anyway. But an effective and fair process is also important for clients and the Canadian marketing industry overall. Considering how closely marketing...
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Measuring The Brand Relationship: Science, Value and Perception
By Diana Conconi of CMA's Branding & Strategic Planning Council and David Wood Marketers continually wrestle with determining the most effective ways to measure brand value and the influence...
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Encouraging X-functional brand ownership
Many organizations face the challenge of determining which department within a company actually owns the brand. However, this common struggle may be missing the point. Having senior leaders that suppo...
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