Insights Council

Co-Chair

Andre Beadle

Digital Marketing Manager
Rogers Communications Canada Inc.

Member

Edward Li

Director – Business Strategy
CIBC - Canadian Imperial Bank of Commerce

Member

Andrea Longman

Director, Account Management
Environics Analytics

Member

Emma Warrillow

President
Data Insight Group Inc. (DiG)

Member

Anna Conte

Associate Director, Human Insights
Clorox Company of Canada

Member

Gillian MacPherson

Vice President, Epsilon Data, Digital Strategy & Product
Epsilon

Member

Ersegun Kocoglu

Founder & CMO
Market Me Canada Inc.

Member

Stuart Shapiro

Director, Insights, Planning & Portfolio
Corby Spirit and Wine Limited

Articles Authored by Council

Navigating human insights during a pandemic: Perspectives from CPG and research

If the pandemic has crystalized one thing for me, it’s my role as a navigator during a crisis. We’re all aware of the storm of issues that COVID has caused for data and its collection. Ou...

Automation: Making consumer research possible in hours, not weeks

Companies are increasingly using automated research technologies to speed up the collection of consumer data while improving the accuracy of the results—all while saving money. It makes ad...

Weekend Reading List: CMA Insights Council Content Round-Up

Are you on the hunt for research, inspiration or news on data and analytics? The CMA Insights Council has compiled five of their favourite articles and blog posts on topics ranging from ROI to privac...

Insights and Analytics Trends for 2020

In early December, the CMA Insights Council met to discuss trends and hot topics for 2020. The Council is made up of research professionals, senior analytics practitioners and data-driven marketing l...

Enhance Customer Experience with the Internet of Things

The increasing number of connected devices and their significant involvement in the daily lives of consumers provides unlimited possibilities for marketers to enhance...

Data & Analytics Round-Up from CMA’s Insights Council #11

CMA’s Insights Council has rounded up some of the best data and analytics content out there: How Analytics Will Help Win The Next Stanley Cup Even if you're not a data and analytics ge...